Joel Marino brought up this point. I could see trouble with the "S" logo given salon.com's logo, which is nearly identical.
Salon logo:

Proposed Sun-Sentinel logo:

Sure, they're not exactly the same. But could be trouble down…
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Posted on May 20, 2008 at 10:09am — 23 Comments
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Has there been any discussion of changing the red to an orange or a yeallow field that further reflects our South Florida identity?
I know this is normally taboo, like not changing the signature blue hue of the Tiffany box, but since we are truly re-inventing our very identity in some respects, I think that might be an interesting idea.
PS
Sorry about all the type-o's in my last posting.
Will try to proof read a bit better.