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A recent redesign presentation

Started Jan 16

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At 10:04pm on May 22, 2008, Tom Nork said…: Tim great thnx. Monica and I talked about her and her team jumping in to make sure we have a result that will drive people to the newstand, make them pay for the product, making the walk down the driveway to get the paper an event subscribers look forward too each morning that will (1) make them take it out of the home delivery bag, and (2) make them go past the top half of 1A....

How about treatment on "S" inside Sun-Sentinel, inside wSfl, and S in everything else we own?

At 3:40pm on May 20, 2008, Tom Nork said…: TIm, this is great. A few questions.
Who is looking at the promotion and subscrition sales angle or how a spedia or post-it note would look on the front page? How will we retain the Sun-Sentinel brand name and do we need to retain it? How does this new look tie with Sun-Sentinel.com and WSFL?
I would like Monica and her consumer marketing staff to dive in head first on this to interject how we can, could, and/or should package "S" to current and future home delivery and Single Copy buyers. Are you open to that?

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