Reinventing the SunSentinel

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Tim Frank Classified reinvention

Here is a look at our proposed classified pages. In addition to applying new product strategi… Continue

Added by Tim Frank on November 24, 2008 at 6:30pm — 1 Comment

Tim Frank The Hate-O-Meter

The Hate-O-Meter is a fun opinion piece aimed at stimulating discussion.

In the world of opinion,… Continue

Added by Tim Frank on November 10, 2008 at 1:03pm — No Comments

Tim Frank One-liners, selling personality

Lee Abrams talks often about selling your personalities. This was a way to get all a number of voic… Continue

Added by Tim Frank on November 10, 2008 at 11:38am — No Comments

Tim Frank Recipe Center

This is an idea for a self supporting recipe page for the food section. Because it generates revenue, the space supports itself while giving added utility to the reader. It works like this. All the recipes from the section are collected together. (There may also be stand alone recipes.) Each recipe is formatted… Continue

Added by Tim Frank on November 10, 2008 at 7:30am — No Comments

ed milloy style guidelines

So far, we have not seen any style guidelines. And we are already working advance sections. Are tips on the way anytime soon? Captions, for example. Are they really that small with a light typeface. I suggest they are very hard to read. and what's with the no-indent lede paragraphs? Just to be different? Continue

Added by ed milloy on August 11, 2008 at 10:28pm — 2 Comments

Tim Frank Some good story form examples

Features is already doing a lot of short-form content, but we sometimes fall short of giving the reader the most satisfying experience. Here is a remake of a Home & Garden inside page that makes much better use of the story forms we already produce. The original is on the left and in this case, the page was redesigned as two half pages. The… Continue

Added by Tim Frank on June 2, 2008 at 1:16pm — 5 Comments

Gail DeGeorge "Need to Know" / "Talkers" -- a different take for 1A

Here's a slightly different approach to 1A, one that keeps most of the new design, but plays more to our strengths. Posed with the question -- how would we design a newspaper from scratch -- made me think of why folks still need a newspaper. One key reason is its (daily) immediacy -- and a staying power that TV and Inet don't have. (We literally have stuff that folks can tear out and stick on a fridge, flag to friends, keep in a file.) To keep the sense of urgency, this version adds a "Need to K… Continue

Added by Gail DeGeorge on May 29, 2008 at 7:30pm — 6 Comments

Brian Haas "S" logo looks too much like the salon.com logo

Joel Marino brought up this point. I could see trouble with the "S" logo given salon.com's logo, which is nearly identical. Salon logo:

Proposed Sun-Sentinel logo:

Sure, they're not exactly the same. But could be trouble down… Continue

Added by Brian Haas on May 20, 2008 at 10:09am — 23 Comments

Tim Frank If content drives design, what drives content? From Philip Ward

If content drives design, what drives content? We do. The content all starts with us, the reporters and editors. We decide which stories to pursue. We report and write them. We put them online. We assign the photos, and the graphics. We work with design. Local and useful, of course, remain our best baselines. They’re not really new; we’re just focusing on them – finally – more than we ever did before. And local and useful, if we do them right, should be one and the same. Local includes a lot… Continue

Added by Tim Frank on May 20, 2008 at 6:50am — 10 Comments

Tim Frank From Earl and Sharon

We've been talking about "change" for some time and we've managed to make quite a few. Our front page is very different from when we ran five stories, several of them the news of the day from Washington and abroad. In the last three years, we've learned a lot about our audience from research presentations and focus groups. As a result, we chan… Continue

Added by Tim Frank on May 14, 2008 at 12:00pm — 2 Comments

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