Tim Frank's Blog (7)

Here is a look at our proposed classified pages. In addition to applying new product strategi… Continue

The Hate-O-Meter is a fun opinion piece aimed at stimulating discussion.

In the world of opinion,… Continue

Lee Abrams talks often about selling your personalities. This was a way to get all a number of voic… Continue

This is an idea for a self supporting recipe page for the food section. Because it generates revenue, the space supports itself while giving added utility to the reader. It works like this. All the recipes from the section are collected together. (There may also be stand alone recipes.) Each recipe is formatted… Continue

Features is already doing a lot of short-form content, but we sometimes fall short of giving the reader the most satisfying experience. Here is a remake of a Home & Garden inside page that makes much better use of the story forms we already produce. The original is on the left and in this case, the page was redesigned as two half pages. The… Continue

If content drives design, what drives content? We do. The content all starts with us, the reporters and editors. We decide which stories to pursue. We report and write them. We put them online. We assign the photos, and the graphics. We work with design. Local and useful, of course, remain our best baselines. They’re not really new; we’re just focusing on them – finally – more than we ever did before. And local and useful, if we do them right, should be one and the same. Local includes a lot… Continue

We've been talking about "change" for some time and we've managed to make quite a few. Our front page is very different from when we ran five stories, several of them the news of the day from Washington and abroad. In the last three years, we've learned a lot about our audience from research presentations and focus groups. As a result, we chan… Continue