Classified reinvention

Here is a look at our proposed classified pages. In addition to applying new product strategies, we are also applying what we know from readership research in order to attract new new eyes to the sections and consequently, new advertisers.

Branding, typography and color from the editorial redesign are all incorporated into the new pages, making a more vibrant and seamless experience for readers. The conventional names are replaces by more conversational, and more active, names. The word "get" becomes part of the branding to each themed section.

Here's a look at the former classified section. Listings are now in an easy to scan grid, instead of traditional agate. The grid will be the default style for daily listings. Grids include web/text IDs so that the items can be easily looked up online or by cell phone for further information. Click on previews for larger image.

Grids can incorporate display ads like this.

Themed section fronts incorporate useful content to help drive readership to the sections. Here is a look at Thurday's auto section. The classified grids follow each themed section.

The centerpiece offers some useful information, while having some fun with the visuals. There are several sellable spots on the page, including the topper boxes. Content from Cars.com is reverse published as a way to show what else can be found on the web site.

Listings will be available in three sizes. the following page illustrates the large and medium size ads at the top oto the page.

This page shows the small listings, which replace the former agate style. The new agate now follows the 6-column display grid and has been tweaked to enhance legibility. Removing the rules between items makes the page airier and more contemporary. Tint boxes offer an additional up-sell. The ads with photos are medium ads.

Friday's section is the merchandise section.

Here's an inside page, making use of color once again. (Where available, of course.)

Saturday's theme is homes. Although this content is advertorial, we'd like to use breakouts and other devices to make them more reader-friendly. The toppers, once again, can be sold in various configurations.